The digital age is moving forward every day and with it the range of modern music marketing strategies In a saturated marketplace, how does one stand out? Planning is the key to making smart decisions and getting the best ROI out of your marketing budget. Bringing your marketing activities together into a unified plan improves the effectiveness of everything you do and every pound you spend. Sure, it takes some extra time on the front end; but it pays big dividends down the road.

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” That describes our approach here at Decoded Creative, but we also see content marketing as part of a larger ecosystem of digital communications and public relations.

A smarter digital marketing strategy in business includes content and media experiences that are interactive and experiential. The human brain responds more strongly to media with spatial and multi-sensory elements because of the way we naturally process information about the world. For your marketing efforts, that means finding ways to tell your story so you need to get creative with your branded content, such as videos or email marketing, to make it more interactive.