Video is the lingua franca of the Internet, crucial to a well-rounded Internet strategy. A short video can tell a story that engages people in ways that words on a page can’t. Video allows for a creative mix of sights, sounds, animation and branding that can tell your story online and across social media. From initial script and storyboard to shooting and post-production editing and animation, we provide concept-to-completion video work for Web, advertising, events pre/post and communications. We can provide 4K filming (multi-camera & drone) post production services, including album releases, social media viral videos, YouTube mix videos for artists and labels, Spotify Canvas, event filming, documentaries and more.
It’s safe to mention that YouTube is an essential video and marketing platform today. According to the latest YouTube statistics, the video-sharing platform has 2.3 billion users worldwide as of 2021 (Statista, 2021). It’s ranked as the second-most popular social network, and the only platform that has more active users than YouTube is Facebook. This video-publishing platform is currently the second largest search engine in the world too.
The simplicity of YouTube is one amongst the numerous reasons why it’s exploded in popularity over the years, and being owned by the largest search engine Google, clearly has its advantages. The main advantage being that, when relevant, YouTube videos appear on Google’s first results page. This means that Google gives YouTube videos the same importance as website text content or blogs. Therefore, if your video is properly optimised with the relevant keywords, it can reach the right audience, grow your business’s visibility, and be a boost to your SEO strategy.