Munich Cricket Club is a Bavarian Bierkeller unlike anything you’ve seen before. Based in London, UK, MCC lends itself on the cheeky side of the hospitality industry, fun, irreverent and aimed towards to 25 – 45 market, Munich Cricket Club is rapidly expanding across the United Kingdom with Decoded Creative as content creators.
BRIEF
With social media algorithms favouring video content, Munich Cricket Club tasked us to develop a series of short stories to highlight their main offerings to be used across Facebook, Instagram and Google Ads. The content was to be colourful, fun and capture the essence of the globally renowned ‘Oktoberfest’ celebrations.
DESIGN PROCESS
– source video footage from stock sites and Paulaner media kit
– source oompah music from Epidemic Sound
– convert video clip frame rates to 24fps
– rough sequencing of video clips
– colour matching video clips
– primary colour correction
– colour grade
– secondary colour correction
– add logo and promotional text
– final sequencing
– adding video transitions, effects and speed ramping to match and enhance the flow of project
– typography animation for social media videos in After Effects
– adding web URL on outro
– export project
VIDEO SCREEN SHOTS
