The California offers an authentic, relaxed and affordable London experience. Located just across from the iconic St. Pancras train station with access to airports, underground network (the “Tube”) and buses. They are perfectly situated to make your travel around one of the most loved cities in the world a memorable and exciting adventure
The hotel is unique, just like yourself, from floating beds to a sun-soaked terrace, set around free hi-speed WIFI through to their bar and lounge areas to make your stay comfortable and relaxed whilst you explore London.
Whether you are just visiting for a night, planning on staying longer or out on the town with friends, they have a room to suit all travellers and budgets. They understand the need for space, privacy and to be connected. Each room is fitted with a modern en-suite, lush toiletries, crisp clean linen, comfy beds, personal safe and did we mention high-speed WIFI? You’ll never miss an episode again.
BRIEF
After a turbulent 2 years of Covid lockdowns in the UK, the hospitality industry greatly suffered and The California after 18 months of being closed, wanted to re-position itself as a more youthful hotel, designed for the international traveller, the flashpacker, the no frills in-and-out London visitor. A new, iconic, fresh and youthful logo was required, including colour palette and videography to appeal to the younger market.
VIDEO DESIGN
Video content creation was required for both the hero video for the homepage of their website and for various social media posts. All videos were to depict the sight-seeing spots of London, the city life, afternoon drinking, the multi-culture, travel into the city, bars, clubs and nightlife.
LOGO DESIGN
Outlined in the brief for the logo redesign the logo type was to be hand written or calligraphy style. The bright orange ‘O’ in the logo was inspired by the picturesque scenery of the rising sun of California. This is also used as a stand alone logo mark as part of their new identity system using the orange as the brand primary colour. The font pairing chosen for ‘London, Kings Cross’ has a more traditional London feel to juxtapose the main logo type.
VIDEO SCREEN SHOTS
