The Megaro Hotel is the flagship 5 star property, part of the independently owned St. Pancras Hotel Group. Re-writing the established rules of hospitality, whilst retaining the norms of care, service and refinement, The Megaro is a place of constant revolution, high in colours and bold in flavours, moving to the city’s constant rhythms and beats.
The landmark building in London’s Kings Cross wasn’t always this colourful, in 2012 they changed their skin and the building mural was designed and painted by four members of street art collective, Agents of Change. The idea is basically to bring a bit of fun and colour to a drab stretch of road, now when you come out of St Pancras, you’ll think: wow, what’s that?” – Antonio Megaro (Owner)
Each of the design rooms combines a dark and seductive mix of highly tactile surfaces on all walls, floors and ceilings in a palette of black, charcoal and silver. Fashion textiles for curtains, cushions and throw add accents of eye-popping acid yellow that could have come straight off the shirt of a fabric night-club raver or a Vivienne Westwood pair of punk trousers.
For some, simplicity, functionality and space are at the centre of a good night’s stay. Their Standard Rooms are an antithesis of the Design Rooms. With neutral tones, soft furnishings and views across Kings Cross, each room is equipped for a relaxing experience.
BRIEF
The Megaro has a brilliant SEO strategy, but lacked in social media content for its advertising and customer reach to showcase the venues. Decoded Creative was tasked with creating high impact campaigns utilising intimate and user generated video content into actionable and attractive video shorts as well as bespoke video content for its new custom website
DESIGN PROCESS
– setting up project folders with related video clips
– roughly sequence clips in their folders on desktop
– import folders into Adobe Premiere Pro project
– create short edits for standard & design rooms, hotel styles & features and their European awards nominated Magenta restaurant
– sourcing music from Epidemic Sound
– begin rough sequencing
– primary colour correction
– colour matching video clips
– colour grading
– secondary colour correction
– final sequencing
– adding various video transitions
– exporting project
VIDEO SCREEN SHOTS
